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According to Novotny (2015), the battle against tobacco has yet to be won. Smoking remains a significant threat to the health outcomes of the global population. Today, more than a billion people smoke tobacco, while more than 6 million succumb to the effects of smoking. In the words of Novotny (2015), the war against tobacco is evolving, with scholars and health experts coming up with new methods to combat the menace. Unlike in the past, researchers are developing out of the box means to fight tobacco – methods that target the supply sector rather than the demand sector of tobacco. Novotny (2015) further notes that several ideas have been devised to fight tobacco, including targeting tobacco marketing, the imposition of limits on the supply of tobacco, and establishing smoke-free generations through the prohibition of tobacco use.

In addition to these measures, the World Health Organization, through the Framework Convention on Tobacco Control, has enacted interventions to reduce tobacco use. These interventions include monitoring of tobacco use, protection of people from secondary effects of smoke, helping tobacco smokers quit use of tobacco, educating people on the adverse effects of smoking, and raising tobacco taxes and enforcing bans on tobacco marketing and sponsorship (Novotny, 2015). [Need an essay writing service? Find help here.]One decade after the development of these measures, delegates of the signatory countries are celebrating the effects of these interventions. In addition to these interventions, countries such as the United Kingdom and the United States have come up with legislations on the marketing of tobacco products to discourage its use (Novotny, 2015). So far, the US has enacted the Family Smoking Prevention and Tobacco Control Act that seeks to regulate the marketing of tobacco by allowing scientific research to determine the effects of marketing and labeling of tobacco with the aim of identifying the best way to labeling tobacco products to reduce its use (Novotny, 2015). Novotny (2015) concludes by arguing that substantial efforts have been put to eradicate the use of tobacco, but new efforts are needed for the eradication of smoking.  [“Write my essay for me?” Get help here.]
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Indeed, various efforts towards the elimination of tobacco have been put forward. Tobacco eradication remains a major headache for governments across the globe. These efforts have not yielded any effects on smoking. With one billion smokers, the war against tobacco use has yet to be won. In fact, it is in its preliminary stages, and it is just a start of the war towards smoking. The interventions put forward by Novotny (2015) beg the question whether tobacco eradication is a legitimate objective. Do those one billion smokers value quitting smoking? Do they think that quitting smoking would be beneficial to their health as compared to continuing with their habits? The efforts against smoking will continue to grow and evolve, yet no intervention has been implemented that incorporates the narratives of those who smoke. The greatest question one must ask in the light of these efforts is why people who smoke prefer tobacco; do they care about the effects of smoking? [Click Essay Writer to order your essay]
In contrast to the views of Novotny (2015) that the current efforts towards smoking are an end game towards tobacco use, tobacco is here to stay; not that the use of tobacco is not detrimental but that measures against tobacco focus on the wrong targets. The war on tobacco should not be modeled on the earlier war on drugs. Rather it should focus on the users. The key to combating tobacco is to determine the incentives that encourage people to partake tobacco, not on the health effects of smoking (Bates, 2015). Current measures are modeled on the basis that lack of use of tobacco will lead to better health outcomes, but these measures fail to consider that health is only a small part of the bigger picture. The out of the box ideas that Novotny (2015) puts across are not out of the box as they are fashioned with health as the fundamental perception. Researchers and scholars have to dig deeper to understand tobacco use, not from their own viewpoint based on health as an incentive, but from the experiences of tobacco users.


Bates, C. (2015). The tobacco endgame: A critique of policy proposals aimed at ending tobacco use. The Tobacco Endgame.
Novotny, T. E. (2015). The tobacco endgame: Is it possible? PLOS Medicine12(5), e1001832.

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By Hanna Robinson

Hanna has won numerous writing awards. She specializes in academic writing, copywriting, business plans and resumes. After graduating from the Comosun College's journalism program, she went on to work at community newspapers throughout Atlantic Canada, before embarking on her freelancing journey.

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