College Essay Examples

Market Research Paper Essay Sample

The PR technique being used by Apple is making sure that its stores can offer the complete customer experience. Apple ensures that its stores can address the needs of its customers, from being able to sell Apple products and accessories to being able to provide excellent technical support. If the customers encounter any issues about their Apple products, they can just go to the Apple store and have the peace of mind that their issues will be addressed eventually (McCann, 2011). Thus, the customers can expect that their needs and concerns will be managed effectively once they enter the Apple store. Apple prides itself in making sure that its customers will have the best experience possible whenever they are in the Apple stores especially when there are new products that have been launched which is always very exciting for the loyal customers.

Sephora uses the PR technique

            Sephora uses the PR technique of ensuring that it is the store where customers will get all the makeup and skincare products from the best brands. There is no need for the customers who like makeup and skincare products to go anywhere else because they can be guaranteed that Sephora already has all of them (Stephens, 2013). This is where the customers should go because they will not only have access to the best and latest makeup and skincare products, but they will also have access to the best tips and recommendations coming from the experienced makeup and skincare professionals. People have different tastes and preferences when it comes to makeup and skincare products. Fortunately, the presence of the competent professionals in makeup and skincare ensures that the customers will always know what is best for them to boost their confidence by looking good and attractive all the time. Thus, Sephora ensures that it will stand out by providing a holistic experience to its customers which they will always appreciate because they are satisfied with the products and services.

            Swarovski uses the PR technique of offering a comprehensive lineup of jewelries and fashion accessories that the customers will enjoy and appreciate. There is no point for the customers to go elsewhere when they can already find the jewelries and fashion accessories that will make them look good at Swarovski (Ramanujam and Tacke, 2016). To encourage the customers to keep on buying, Swarovski offers a Dice Pendant between 9.13-9.23 for all customers who would purchase jewelries and fashion accessories worth at least $250. This is an effective strategy by Swarovski which helps it to continue to be profitable because the customers know that they are going to get an excellent reward for making a purchase.

The similarity in the PR techniques being used

            The similarity in the PR techniques being used by Apple and Best Buy is that they both make sure that they offer the best electronic products to the customers. When the customers go inside the Apple and Best Buy stores, they can be assured that they are going to have plenty of options to choose from when it comes to electronic products. The difference in the PR techniques being used by Apple and Best Buy is that Apple has its own stores that offer its products exclusively, while Best Buy does not have its own products to sell. Instead, Best Buy sells electronic products coming from various brands. Apple is such a dominant global company that it can afford to set up its own stores so that its customers will not have any problems in buying the Apple products that they need. On the other hand, Best Buy provides more options for the customers in terms of electronic products because it understands that not everybody likes Apple products since they are also very expensive. Best Buy caters more on the ordinary customers who want to make the most out of their limited budget for electronic products. Nonetheless, Best Buy ensures that the customers will still get the best value for their money because the electronic products that they are going to buy here are not just affordable unlike Apple products but also of high quality.

            The similarity in the PR techniques being used by Sephora and Bath Body Work is that they both offer a comprehensive lineup of body care products that will make the customers feel satisfied. When the customers want to have access to products that will help them to take care of their bodies and look good, it is going to be an easy decision for them to go to Sephora and Bath Body Work. The difference in the PR techniques being used by Sephora and Bath Body Work is that Bath Body Work focuses more on products that take care of the whole body while Sephora focuses mainly on products that take care and beautify the face and skin. Bath Body Work guarantees its customers that if they are not happy with the products that they bought then they can return them anytime. Sephora does not use this PR technique, but what it does is that it provides excellent tips and recommendations to its customers regarding makeup and skincare products through the presence of its experienced professionals.

The similarity in the PR techniques being used by Swarovski and Pandora is that they both use their reputable names to attract customers and convince them to buy jewelries and fashion accessories. There is no doubt that Swarovski and Pandora are two of the top stores that offer the best jewelries and fashion accessories so the people who are fond of these things will only go to these stores. The difference in the PR techniques being used by Swarovski and Pandora is that Swarovski offers a wider variety of products because they also sell figurines and house accessories aside from the usual jewelries and fashion accessories, while Pandora focuses only on jewelries and fashion accessories. Aside from this, Swarovski also has a PR strategy of offering a Dice Pendant between 9.13-9.23 for all customers who would purchase jewelries and fashion accessories worth at least $250 which is something that Pandora does not use. Pandora just uses its established and credible name to make the customers understand that they are getting the best jewelries and fashion accessories.

The effectiveness of the PR techniques of all companies mentioned

The effectiveness of the PR techniques of all companies mentioned cannot be doubted because they are all successful in what they are doing. The desired outcomes are consistently achieved using these techniques. Apple and Best Buy are two of the top companies in the electronics industry even if they use different PR strategies because they are just consistent in offering the best electronic products that cater to different customers. Sephora and Bath Body Work remain relevant today because even if they are using different PR strategies, they have shown the consistency in offering excellent products that make the people look good and feel good. Swarovski and Pandora are on a class of their own even if they are using different PR strategies because they have already established themselves as the two leading stores when it comes to jewelries and fashion accessories. The crucial factor that has led to the success of these companies is the effective use of their PR strategies combined with their consistency in offering excellent products. Consistency in offering excellent products must be the same principle that these companies must apply into their marketing strategies to achieve impressive results in the long run.

References

McCann, T. (2011). The Art of the App Store: The Business of Apple Development. Hoboken, NJ: Wiley

Ramanujam, ‎M., and Tacke, G. (2016). Monetizing Innovation. Hoboken, NJ: Wiley

Stephens, D. (2013). The Retail Revival. Hoboken, NJ: Wiley

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Hanna has won numerous writing awards. She specializes in academic writing, copywriting, business plans and resumes. After graduating from the Comosun College's journalism program, she went on to work at community newspapers throughout Atlantic Canada, before embarking on her freelancing journey.
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