Virgin Founder Richard Branson and CEO David Cush say “a superior customer experience is the key ingredient to success in a competitive global economy, regardless of what business you’re in” (Gallo, 2013). The same concept applies to the hospitality industry: success is predicated on customer service and meeting leisurely needs instead of necessities.
Hospitality Businesses Thrive on Service
Hospitality businesses are dependent upon great workers and economic success. The majority of the people who enjoy hospitality services are tourists, wealthy vacationers, and others with disposable income. They come to hospitality-based areas for exquisite service, unique offerings, and a level of service that exceeds other companies. This expectation for a high level of service is critical to success for any hospitality company. After all, these patrons have significant brand loyalty and having excessively great service keeps them happy and coming back. Of course, this industry is only as strong as the economy: when there is less money to spend, there is less to spread around.[Need an essay writing service? Find help here.]
Variety of Ventures and Themes
Another defining element of the hospitality business is the variety of companies that exist within the industry. For example, airlines, hotels, restaurants, and casinos are just a few examples of the various enterprises that can be undertaken in the name of hospitality. These businesses attract tourists and offer them something unique and of high quality that they cannot get anywhere else. At the same time, the hospitality industry is unique because it offers various themes to go along with the businesses, providing niches to please customers of all kinds. A restaurant that specializes in Mediterranean food is thematically different than Italian restaurants, but still allows customers to compare experiences at those locations. [“Write my essay for me?” Get help here.]
Overall, the defining aspect of hospitality is the dedication to greatness. These are companies built on luxury and service that will ensure brand loyalty which is the pinnacle of success in terms of the industry.[Click Essay Writer to order your essay]
Gallo, C. (2013, May 9). Seven customer service lessons I learned in One day with Richard Branson [Video]. Forbes.