Some images aim at raising awareness, and others are just but insignificant. Different occasions are played and replayed through images. Do images unsettle the way people see and perceive things? Do some photos talk to people with some matters of urgency? Nowadays, there are more images as well as photographs in public platforms. Images and pictures from different nations from across the world talk to us in different languages, styles, and tones. They contain messages from different cultures, others we may be familiar with them and others we may not. The images and photographs open the entire world for us. How do they involve us?
Sutton, Tina M., and Ciara Lutz. “Attentional capture for emotional words and images: The importance of valence and arousal.” Canadian Journal of Experimental Psychology/Revue canadienne de Psychologie expérimentale 73.1 (2019): 47.
The authors have pointed out the director’s care according to the definite negativity model. However, the arousal hypothesis shows that recognition is modulated by arousal. The authors have carried out a study that shows how valence and arousal can cause arousal influence, especially in the attentional capture of passionate arguments as well as a picture. The results obtained show the effect of typical patterns on negative words. The outcomes also indicate that valence and stimulation interrelate when dispensing moving photos. This is indicated by arousing images, which attract attention. As per the results obtained, visual-spatial awareness is not influenced in the same manner by words and pictures.
Casas, Andreu, and Nora Webb Williams. “Images that matter: Online protests and the mobilizing role of pictures.” Political Research Quarterly 72.2 (2019): 360-375.
The authors have asked a research question of whether the pictures influence the radical online deployment, and if they do how do, they do it? The research questions are essential to numerous groups, ranging from the scholars who have in interest in social movement as well as political characters. Since images trigger more emotional reactions than text, the authors have concluded that they are more mobilizing. They have also theorized that paintings evoke enthusiasm, fear, anger. All these, according to the authors, are mobilizing. However, they also point out that sadness is demobilizing. From the results obtained from a study carried out on the tweet action connected to a black lives demonstration. The show that both images contribute to online participation in one way or the other. As the above authors point out that, images arouse attention. The authors in this article explain how the photos are mobilizing and how they contribute to online participation.
Keib, Kate, et al. “Picture this: The influence of emotionally valenced images, on attention, selection, and sharing of social media news.” Media Psychology 21.2 (2018): 202-221.
The authors are saying that most businesses are advertised online these days in social platforms. Much is not known about the content that is written in social media adverts. Consumers like the adverts because, most of the time, they are accompanied by images or photographs that are attractive.in order to scrutinize the effect of the picture and attention. A study on eye-tracking was done using sixty individuals. The results showed that the majority were aroused and attracted by the pictures. From the results, it was clear that adverts with excellent and attractive images attracted more consumers as compared with adverts with no images or with inadequate or harmful pictures. These points out the importance of the photos in doing business adverts. All the authors, including the authors in this article, believe that images are attractive, and they arouse the attention.
Jafara, Noor Hanan Mohd, et al. “Ethical Values in Malaysian Printed Advertising.” (2016).
In this research, the authors are exploring the relationship that is there between ethics, aesthetics, and adverts in Malaysia. The only way to find out the link is by looking at the process, consequences, and influences of the aesthetic judgments. The authors argue that visual literacy created in the medium printed functions in the same way as the mechanisms, which are used in propagating some ethical ethics. The authors conducted a study in qualitative approaches. It also included the use of some open-ended questioners. Participants were from different age sets and categories. Results from the study show that there is a clash between the bodies that are responsible for making the guidelines. The guidelines are to be applied equally in all categories of designs or any printed advert for any service or even product. In this study, the authors are reflecting on the situation where there are no particular rules to be followed in monitoring the adverts. In the newspapers or even in magazines so to ensure that every print complies with the ethics and aesthetic values. Unlike the other authors, who are looking at the images in the form of pictures. Which attracts the attention of the consumer or the reader of the advert. The authors of this article are taking an image as a print that is in a newspaper or a magazine.