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Conducting business internationally often involves encountering new cultures, operational processes and methods in which particular transactions are done. As such, what applies in a company’s home market may not necessarily apply to a new location that they are attempting to expand into. Employees need to understand how these local markets work, what sort of marketing tactic would be attractive to them and knowing the type of operational procedure that would mesh well with the local business culture. [Click Essay Writer to order your essay]

It is due to this that cross-cultural training is an absolute requirement when it comes to training employees to conduct business internationally. Employees need to realize that they cannot implement the same sales and marketing tactics in a new business environment that has an entirely different culture and expect classic methodologies to work. They need to accept change, be open to reinterpreting how they view particular markets and make changes to how they operate so that they can adopt to these new experiences. [Need an essay writing service? Find help here.]

Cross-cultural training does this by helping employees get a “taste” so to speak of the type of culture that they will be exposed to. Whether it’s the cultural conservatism inherent in the Middle East or the relatively liberal standards of Western Europe, a proper cross-cultural training course would be designed to help employees know what to expect and how to interact with people in these countries. This can often entail lessons on the local language, a briefing on unique cultural nuances that a person should be aware of (ex: the type of hand gestures that are and are not acceptable), and basic lessons on etiquette.

The more an employee knows how to interact with the locals in a new country; the more likely they are to being able to implement the desired goals of the companies since proper interaction and communication are essential to achieving goals when conducting business internationally. Aside from this, cross-cultural training lessons often include cultural sensitivity training where employees are taught how to respect properly respect local laws and basic decorum. For example, in the case of regions like the United Arab Emirates, there are certain ways in which religion should be expressed and criticized since, in some cases, being overly critical of Islam could wind up getting you arrested. [“Write my essay for me?” Get help here.]

While simple lessons like these may seem absurd on the surface, it is the little things (i.e. small cultural nuances) that can make an absolute difference when it comes to how an employee can properly interact with others in an international context. Markets like Japan place a considerable emphasis on seniority and the use of honorifics when addressing people (ex: attaching the term “-san” to the end of a person’s last name). If you were to follow the same business cultural notion in the U.S. by addressing someone in Japan by their first name immediately, this may seem acceptable to you but is considered to be incredibly rude within the context of the Japanese business culture. Understanding differences in business culture and adapting your mannerisms to take this into account is the main essence of any form of cross-cultural training.

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By Hanna Robinson

Hanna has won numerous writing awards. She specializes in academic writing, copywriting, business plans and resumes. After graduating from the Comosun College's journalism program, she went on to work at community newspapers throughout Atlantic Canada, before embarking on her freelancing journey.

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