Probably, everyone today knows that college education requires a lot of effort from students. They regularly have to complete a series of assignments in order to pass the session and successfully master the training material. One such assignment is to write an essay. The main mission and purpose of the essay are to represent the student’s independent vision of the problem, questions, topics based on the processed material and arguments. The use of this type of paper in the educational process contributes to the acquisition of competencies in a clearer and more professional formulation of thoughts, helps to arrange these thoughts in a logical sequence, assumes fluency in the language of terms and concepts, reveals the depth and breadth of educational material, teaches to use examples, quotes, necessary arguments on the relevant topic.
However, essay writing is difficult for young people. Therefore, they often have to look for someone who canhelp with this assignment. They ask friends “Who canhelp me with myessay?”, but sometimes they still don’t get a complete answer to this question. Therefore, in this article, we will tell you about who can really help you write an essay in college.
Consider information about who canhelp you cope with the task.
Your helpers can be friends who are studying at the same college as you. Therefore, you can ask them for help. Perhaps, one of them will agree to write your essay. However, it is important to note here that your friends most likely also have many assignments that they need to complete. Therefore, they may not have time to support you.
Relatives and Parents
You can ask relatives or parents for help. They are likely to help you. However, it is important to consider that they studied many years ago, when the requirements for writing an essay were completely different, so they may not know how to write an essay for college today. So, even if they agree to help you, you will need to adjust the paper for a long time in accordance with modern requirements for writing essays.
You can ask for help from your supervisor who gave you such an assignment. He, of course, can give some tips and advice, but he will by no means complete your work! In addition, if you ask him for help, this may further reduce the rating for your paper.
Online essay writing services
Probably, online essay writing services are your best helpers. You can contact them at any time and get high-quality help because such companies employ top-level professionals who comply with deadlines, as well as all the requirements of clients when writing an essay. They carry out orders in various disciplines, including history, literature, economics, marketing, business, management, chemistry, physics, algebra, computer science, biology, geography, sociology, geology, etc. All papers are of high quality and uniqueness.
Buying paper online is very easy. You just need to contact the manager and place an order. You will have to pay a little money for the work, but most services today offer reasonable prices for students. It is worth noting here that by paying a little money you will save your strength and most importantly time, which is always so short! Therefore, we recommend that you contact them and get advantageous benefits!
Essay Writing Algorithm
It is also important to note that you should choose the assistant who really knows what the essay is, how to write this type of paper and what algorithm for its implementation:
First of all, it is necessary to demonstrate the correct understanding of the topic of an essay. That is, to link this or that statement with a specific problem;
Then the reason for choosing a topic is indicated. It should be noted why this topic was chosen from the proposed themes;
Show the author’s vision of the topic, problems. The student, having shown that he knows the problem and the topic with which the statement is connected, must show that he also understands her author’s vision.
The expression of one`s own attitude to the opinion of the author:
complete disagreement with the author.
When something is affirmed or denied, the reasoning is needed. Argumentation is carried out according to the following scheme:
Conceptual-theoretical (with reference to theories and scientists);
Reliance on one’s own personal practice, experience.
Conclusions. Formulating conclusions, it is important to summarize basic thoughts.
So, in this article, we tell about who canhelp you write an essay in college. Therefore, weigh all the pros and cons before making a decision. However, don`t forget that if you choose the specialists of the online service, then you are guaranteed to get a reliable assistant who knows the algorithm for essay execution and, therefore, can provide you with an excellent paper!
It can be kind of hard to express your thankfulness in a way that seems sincere and not staged. Usually, a simple thank you does the trick just fine, but if you are extremely grateful for something a person has done for you, whether for helping you emotionally or through material means, you start feeling the need to find a more special and unique way to express your gratefulness.
These are some of the best ways to express sincere thanks to those around you, whether they are close to your heart or not.
1- Write a Personalized Note or Email
This may seem like such a simple and common thing to do, but you might be surprised at how effective it is. Everyone writes thank you notes, but it is rare for someone to genuinely personalize the note. Sending a handwritten note is very sentimental; however, when you do not have the methods needed to deliver a handwritten note, you can write a personalized thank you email. You can find various email examples online to help give you an idea of the right format to use. You can also understand how to convey your tone in the email to fit the feelings of thankfulness you want to share with your intended recipient.
2- Write Them a Poem
Whether you have a talent for writing or not, giving a person a personalized poem to show how thankful you are is unique. It will be an act that they will remember for a long time since it is rare to get a thank you as thoughtful as a written poem. If you do not want to write a poem that is too emotional, you can write something short and to the point that it still has the same value to the recipient.
3- Be There for Them When Needed
Sometimes, people do not want words, whether spoken or written. They want to find you there for them when they are going through their life issues or simply need someone to listen to them vent about their day. Being available for someone is the best way to show them how grateful you are to have them in your life and it shows them how much you prioritize your relationship with them, which is all anyone wants to feel.
4- Throw Them a Party
If you want to thank a friend, you can throw a party in which they are the guest of honor. This is an amazing idea if the person you want to thank enjoys being around others and socializing. If the person you want to show your thankfulness to is an introvert, chances are, they won’t appreciate a large scale party. You can have a small gathering to show gratitude instead.
5- Cook or Bake for Them
Who doesn’t love food, let alone getting food from someone as a way of showing how thankful they are? Cooking and baking food for people show a lot of appreciation. Having an elaborate dinner made for the person you are thankful for, or even baking them cookies or a cake if they have a sweet tooth, is going to show how thankful you are, and they get to have a treat as well. If you are not into cooking, then you can get them a food basket or a bouquet of strawberries to enjoy munching on.
6- Make a Video Thanking Them
If you want to express your thanks uniquely, why not use technology to your advantage? You can either take a recorded video of the thank you message you want to express or you can make the process more elaborate and record yourself doing something special for the person you want to thank, singing a song, reciting a poem, dancing, etc.
7- Create a Mixtape (or Playlist)
You read that right. This isn’t the nineties or early two-thousands, but you can still create a mixtape as a gesture of thankfulness. Of course, instead of an actual tape, you can use a flash drive with all the songs installed or you can create a playlist for them on a music app. If you plan on showing how thankful you are this way, make sure to take extra care picking songs that you know the recipient will enjoy listening to and ones that convey the message you want to give them.
These seven methods are some of the most unique and effective ways to show your gratitude to a multitude of people. To make it more special, mix and match between these ways and try to acclimate them to suit the recipient’s tastes.
Most of the graduates already work in their chosen specialty when they have to write a
thesis. After a hard day, it is unlikely that anyone will want to sit at the computer for hours
and write a voluminous project. Creating a thesis is painstaking work that requires attention
and concentration. Not everyone will be able to cope with this task and successfully
overcome the last test.
In fact, if you approach this matter wisely, then you can easily and simply write a thesis. We
invite you to find out the most popular methods that can facilitate the writing of the thesis.
Don’t Wait Until the Last Moment
It is possible to delay the delivery of the diploma for verification by the supervisor, but no one
will postpone the main deadline. Therefore, writing a thesis should be approached in
advance. The theme of the graduation project is assigned to the graduate about 5-6 months
before the defense. On average, if the thesis is carried out measuredly, then the student will
need about 2 months. But if you wish, you can reduce the optimal period for writing to 1
month. And if you have other assignments to be done at this moment, you can look for cheap essays.
Thesis Writing Sequence
First, you should write the main part of the diploma, which is the theoretical and practical
chapters. And as soon as they are ready, you can start writing an introduction and
With this approach, the author will thoroughly study the problem, the degree of its study and
development, and propose new and effective methods for solving it. This will facilitate the
justification of relevance, methodological base, and degree of study when writing an
introduction. In conclusion, it is enough to confirm all the points from the introduction by
A Friendly Relationship With the Supervisor
In the process of writing a thesis, it is important not only to study the theoretical aspects of
the chosen topic and to conduct research on the example of a particular object. You also
need to develop effective methods for solving the problem.
The implementation of the practical parts of the thesis makes students encounter difficulties.
For example, they may have problems with a lack of information, the inability to conduct
calculations and total analysis of the situation in order to diagnose the problem. In this case,
the supervisor will come to the rescue. He will propose alternative methods of analysis and
the use of other data. They will allow students to draw reasoned conclusions and continue
the train of thoughts in the tedious direction.
Try to Write a Thesis With Interest and Pleasure
Writing complex works becomes easy if you are interested and want to explore the topic. For
this, it is important that the student understands that he needs it not for the sake of a
beautiful grade in the diploma, but for the sake of real knowledge and skills that will be useful
to him at work.
It is equally important to properly stimulate yourself. As soon as individual fragments,
subparagraphs or other parts are ready, make yourself small rewards. You can pamper
yourself a bit to continue to work on the thesis with interest. If you will not praise yourself,
then no one will do this. This approach will make the process of creating a thesis not only
useful but also enjoyable.
Do Not Deviate From the Approved Plan
Before writing a thesis, the graduate must approve its plan. After approval, do not deviate
and change it. Such actions often do not lead to anything good. The supervisor will return a
thesis for revision due to inconsistencies in structure and content, ambiguities and
contradictions in the text, etc.
Find a Responsible and Reliable Performer
It is not necessary to order a turnkey writing of the thesis. Sometimes it is possible to greatly
facilitate the process of its creation by ordering the preparation of individual parts or literature
on the topic, increasing the uniqueness of the text, etc. It is important to correctly select a
specialist who will be competent in a particular area, responsible, honest and reliable.
Sometimes, you need an urgent essay writing service. It happens when you are so much loaded
with college assignments that you simply forget about some of them. And then, you discover
that you have to write a paper late at night.
In such cases, you need a really fast essay writing service. And of course, you need to check
that the writing services provider is reliable and can handle your order on time.
Urgent Essay Writing Service, or Select the Right Company
If you need an urgent essay writing service, you need to check several details before
ordering your paper from one or another company online. Otherwise, you might not get
your essay on time or the quality will not be sufficient.
Here are the things that you shall check before placing your “help me with my essays” request:
A top rated company, such as FastEssay.net, should have professional writers from
different time zones. Only then, you can count on top quality and a quick turnaround. For
example, if you live in Europe and need paid help with your dissertation overnight, an
American writer can complete the request. If the company doesn’t practice using the
services of writers from different countries, your papers might be delivered with delays or
be not of the quality you need.
Prices shall be affordable. You might argue that rushessay services aren’t cheap, and
we agree with you. Even if the company is the best in the market but you don’t have
enough money to buy your assignment from them, it is useless for you.
A trusted service provider, such as FastEssay.net, offers you safe ways to pay for your
order. There shall be a payment option that is convenient for you and that provides you
with some guarantees in case the company fails to write a paper you need.
Some companies offer free revision services. It is better if your company does so. If your
teacher returns the paper, you can be sure that you get quick and free assistance.
Otherwise, you will need to fix everything either on your own or to pay again for a
The uniqueness of your paper is something that a trustworthy company shall guarantee.
Ask in advance if they use some tools to check papers for plagiarism. If not, they might
sell you a paper that they have sold several times already. It might cause serious
problems for you. As an option, you might check the delivered paper on your own,
however, then, make sure the company will refund you the payment if the paper is
Finally, a good company, like FastEssay.net is, has a responsive customer support
service. It is recommended to select a provider that offers 24/7 customer support. Chat
with their agent online. Ask some questions. Make sure you like how they communicate
and that they reply to all your questions professionally. If you don’t like something, we
recommend checking other options.
If you do all correctly, you can be sure that you get a high-quality service within the time you
need. It doesn’t matter whether the company has only English native speakers living in the USA,
the UK, or another English-speaking country or there are writers who speak English as their
second language. Your main priority shall be the quality of your task and its timely delivery.
FastEssay.net complies with these requirements.
If the selected company complies with all the above-mentioned criteria, you can count on the
best result. You can add any of the requirements that are important to you. We are sure that
with the offer that is available nowadays, you will find your best company.
To create a fun and safe learning environment, teachers all over the world have introduced word puzzles to their classrooms. Moreover, word puzzles, like Scrabble, have shown that they have great health benefits for elderly people, not to mention the social aspect of such games. However, these games can sometimes be difficult for entry-level players. So, the question remains: Are there tools that can form words in many languages using scrambled letters? If you are curious to find out, then you have come to the right place!
Are There Language Versions of Word Puzzles?
Contrary to popular belief, Scrabble is not the only board game that relies on forming words. Many games, such as Upwords, Typo, and Big Boggle, have the same purpose. Nonetheless, they all hinge on the same concept: forming words using scrambled letters. The longer the word the players form, the more points they earn. In the end, the player who has the highest points wins. Some of these games add variations to make them more challenging (including a timer, for instance). Some word puzzles even prohibit players from using short words to add some difficulty! When it comes to English, there are many tools online that unscramble letters to form words. Nevertheless, board games are now available worldwide in various languages to accommodate all types of players; thus, this variety also calls for a tool that can handle languages other than English to effectively help players.
Can These Tools Handle Many Languages?
The answer is yes! Although tools that support English only are more common, many versions support other languages as well. Nowadays, you can find unscramblers that support French, Italian, Romanian, and Spanish. So, whenever you need a tool to unscramble words, you can simply find different ones online, based on the language you are looking for. Moreover, there are even tools that take into consideration the spelling differences between American and British English. To add even more versatility, some of these solvers have mobile applications you can use on the go! Thus, whatever your preferences may be, you can find a tool that caters to your needs, desired language, and platform.
Why You Might Need Unscramblers
Word puzzles and board games that allow players to form words can be fun yet challenging. However, when used for educational purposes, they can be a bit difficult for new language learners or young children. Using unscrambling tools can help learners reap the benefit of these games through the following:
Enhancing Their Wordstock
As mentioned before, games like Scrabble can be a great way to learn new words. Still, the challenging aspect of these games can sometimes stop new language learners from enjoying them. By using unscramblers, students and children can gain new vocabulary in multiple languages, thanks to their multilingual dictionaries. Learning Spanish or Romanian is no longer a chore with these tools. Additionally, they can help people retain more vocabulary and allow them to recall words a lot faster, thus enhancing their learning experience.
Truth be told, no one likes to lose a game, even if it is a simple one that involves word puzzles. To boost players’ confidence, unscramblers can aid them in winning more rounds, which, in turn, will encourage them to exert more effort to be able to win on their own. This is especially the case for language students who are not sure about their skills yet and need a bit of guidance. These tools can also be a great asset for the elderly, as studies have shown that winning board games can increase happiness and even decrease the risk of dementia.
Enriching the Single-Player Experience
While board games are made to be played with others, some single-player versions have recently become available. So, if you need to improve your language skills without having to find people to play with, you can find online versions or applications that resemble these games. To complement this idea, you can use solvers to help you master the game and expand your vocabulary in record time. After all, there is no one around to give you a hint or guide your steps, so these tools can be a great alternative.
Learners all over the world are always on the hunt for creative ways of enhancing their language skills, and, luckily, board games and word puzzles are smart ways to achieve this. To simplify these games for children, new learners, and the elderly, there are many available tools to unscramble letters and form words. They are even available in a variety of languages, so what are you waiting for? Pick a game, and use unscramblers for help!
You’ve probably wondered, at least once in your school years about what is the point of studying mathematics. It doesn’t have a crucial everyday application; not a very exciting one at least. It is probably why a lot of people despise Math and grow up hating it without knowing that it is actually pretty interesting and can have many applications in our daily lives. Even without knowing it, you’re probably using Math to finish simple tasks every day.
Here are some of these tasks which can be solved with your mathematical knowledge.
For construction projects, you will not just employ your creativity or tools to help with your latest building project; you will also need to turn your mathematical magic on! You will need to know how much of the raw materials you’ll need, and you will use your tools to measure widths, lengths, and angles. All of this, of course, can be done with the most valuable tool for a mathematician: a calculator. If you’re worried that it might be difficult to use one for your project, your concerns will go away if youvisit CalculatorBee.com since the folks over there understand these concerns and have designed various calculators for different tasks. The one that will work best in your case is a construction calculator which will be more than capable of handling all problems you will find as you work on your project, so there won’t be a risk of having construction errors that can’t be fixed.
It’s probably embarrassing if you stand at the grocery checkout, not knowing what the total cost is, especially with the discounts and multiple items you’re purchasing. Sure, it will be calculated for you by the cashier anyway, but the cashiers are just humans, and they too can make mistakes. Plus, it is better to know the total cost of your purchases just to be sure that you have enough money. In grocery stores, you will need to know multiplication, percentages, and estimation. Each time you use your skills in Math to calculate the cost of your purchases, you will be more efficient, so you won’t face any problem with calculating later.
Cooking and Baking
Even in baking, you can calculate inaccurate percentages. Some people liken cooking to chemistry which also requires mathematical knowledge and accurate ingredient measurements. Sure, you could cook and bake, adding the ingredients using your own memory, but if you’re cooking your first meal ever, it is better to go by the book and use mathematics. Converting Celsius to Fahrenheit and vice versa can be done by Math; moreover, multiplying or dividing numbers for making a bigger meal can also be done with your arithmetical knowledge. You can mess up ratios if you don’t know how to solve these problems.
Here’s the thing, money investment can go very wrong if you don’t have the minimum Math skills required for it. When people don’t use any Math skills for their investments, their decisions will usually become ruled by their emotions; they won’t understand how interest can grow, and they won’t be able to manage debts like people with stronger mathematical fundamentals. They also won’t be able to manage money-budgeting as efficiently, so it’s better to have this knowledge in your skill set before entering the investment world.
If you aspire to be a fashion designer or have a designing project, then you should know that this task does not only require talent and eye for detail, but it also requires basic knowledge of geometry and measurement. Not all of your time will be spent on paper-drawing and making the images in your mind come to life; however, you will need to have a good grasp of the fundamentals. For example, if you are in a fabric shop, and you want to measure the length or width of the fabric to determine how much you’re going to need for your design, then your quick calculations will be of great help.
It probably may not have crossed your mind before, but Math can save you from running out of fuel in the middle of a road trip. For example, if you want to determine how much fuel you’re going to need for the trip while knowing the distance your car is going to take, then you sure can do that by calculating in your head the required miles per hour.
This proves that Mathematics is indispensable when it comes to problem-solving. So, consider strengthening that knowledge as it can be used to solve a lot of problems you may face and maybe even end up saving the day. Maths runs everything around us, so if you have a better understanding of it, then you’ll definitely understand the world.
Homework, that dreaded word. Whenever you mention homework in front of students, they either groan or start stressing out about the assignments they have not started yet. Although assignments have their own set of merits, they are still a source of anxiety for many students, whether in college or school. Unfortunately, professors and teachers are now putting students under extreme pressure to achieve more in less time, which is not always attainable. Thus, many students have started resorting to online help to finish their assignments on time. Regardless of what you think of these services, no one can deny that they can reduce some stress if used wisely. We have compiled a list of their pros and cons to help you decide if they are worth it.
They Help You Save Time
No one likes being swamped with work, and teachers do not always take that into account when assigning homework. Not only do you need to finish outlandish amounts of assignments for different subjects with tight deadlines, but you also have to do written essays which is quite time-consuming. So, these online essay writing services can be great if you are lookingfor quick help when you find yourself in a pinch. This can be tremendously helpful if you forget about an assignment and need to submit it quickly before the deadline. Moreover, you will be able to focus more on learning and finishing other assignments instead of freaking out.
They Reduce Stress
Students’ mental health is always tested in finals week. However, people forget that assignments can also constitute a part of their final grade, thus adding more pressure even before the exams. To solve this, some resort to extreme doses of caffeinated drinks and pull an all-nighter to finish their work, which affects their physical and mental health. Seeking online services to finish your assignments can reduce your stress. Also, you will find more time to partake in extracurricular activities and improve your social life, enhancing your psychological wellness.
They Help You Learn
This might sound contradictory, but hear us out. Believe it or not, seeing a model sample of your assignment can help you improve your writing skills, especially if it is an essay. Besides, you might even try to get a hold of your professors or teachers to ask some questions, only to find that they are too busy. We can all agree that subjects like physics and math are not easy to understand on your own. So, using online services to know more about the subject and get answers to your questions can be fantastic.
They May Have Dubious Work Quality
Not all homework help services are created equal. While some websites are run by experts who know the ins and outs of their fields, some offer the services of non-experts, which can result in bad quality. Furthermore, some disreputable websites ignore the risk of plagiarism and disregard the importance of citation. Accordingly, you might find yourself in a sticky situation if your professor finds out. After all, you are seeking help to improve your grades, not fail.
They Make You Rely Too Much on Others
Homework help services can be great if you are stuck on a math problem or do not have enough time to write an essay, but relying too much on them can impair your learning. By seeking help for every assignment you get, you are destroying your critical thinking and research skills. Doing things on your own gives you a sense of accomplishment while getting things the easy way is not always a good thing.
They Are Not Cheap
Everything comes with a price, and online homework services are no exception. Some websites which offer expert help have high rates, which may not be suitable for you as a student. This is especially the case if you are struggling to make ends meet and trying to save some money. In case you are trying to juggle the responsibilities of a job and study at the same time, you will not want to waste your money on unnecessary services. Moreover, not all these services are legit, meaning that some of these websites are run by frauds who just want to scam you.
Technology has made everything easier, and now even students can benefit from online services to get some help with their homework. So, to answer your question, yes, homework help services are worth it, but how you use them depends solely on you. They are great if you are short on time or need some quick answers, but you should not rely too much on them and finish your assignments on your own whenever you can.
The use of poetic devices is one of the ways a poet creates a memorable and beautiful poem. Unlike any other form of creative writing, a short poem can use theses poetic devices to convey much more meaning and depth of emotion than the length of the piece would typically allow. An emotional poem can be analyzed to determine how each device is powerfully utilized on its own, yet the effect is even more compelling in combination. In his poem “My Papa’s Waltz,” Theodore Roethke (1941) uses symbolism, metaphors and imagery to convey a childhood memory, real or imagined, along with the deep emotional feelings of helplessness, dependence and love that are brought out in the poem.
Use of Imagery
When a poet uses imagery, he is using words in a powerful way to convey a specific image in the readers’ minds. Although it is common to think of this device as only being used to convey visual imagery, imagery can also include sound, tactile feel or even smell. In “My Papa’s Waltz,” Theodore Roethke begins the poem with a powerful use of imagery by saying, “The whiskey on your breath/Could make a small boy dizzy:” I found this imagery, using the sense of smell, to be very effective in setting the stage. Perhaps this is because scientific studies have shown that the olfactory bulb, where smells are processed in the brain, has direct ties to the amygdala and hippocampus, which are two brain areas that play a strong role in memory and emotional function (Lewis, 2015). Anyone who ever encountered a drunken adult has a child can relate to this imagery instantly. It can bring with in an emotional reaction of fear, confusion or sadness that runs deep. This powerful use of imagery continues in later lines, including the last line of “My Papa’s Waltz” where Roethke says, “Then waltzed me off to bed/still clinging to your shirt.” The image here is of a young boy holding on tight to his father. Whether the underlying emotion is fear or love, the imagery of this line is powerful enough to ignite both emotions in the reader.
Symbolism as a Device
Symbolism is observed when an object or a subject in the poem actually represents something else. Sometimes this symbolism can be evident immediately and at other times more thought and insight is required to see it. When Roethke writes, “But I hung on like death,” in the first verse of “My Papa’s Waltz,” he is using the word death to symbolize the strength of his grip using the power of the word death, rather than talking about death itself. The symbolism in this case is obvious and direct. Other lines of the poem may or may not be symbolic. Since we cannot know the poets thoughts, they remain powerful whether or not they were intended to have added meaning.
Meter in Poetry
Meter is a poetic device used to provide a rhythm or beat to the poem. Perhaps even more than rhyming, meter in poetry is what instantly clues in the reader to poetry vs. ordinary prose. There are many different ways that meter can be used to enhance a poem’s beauty and meaning. In “My Papa’s Waltz,” Theodore Roethke seems to be using a fairly simple form of meter, similar to a limerick. In each verse, the first and second lines rhyme, and the rhythm of the poems structure places emphasis on the last word of each line. These words seem to have been deliberately emphasized to enhance their meaning. For example, the rhyming words “knuckle” and “buckle” are emphasized by the meter of the poem, and seem to convey an undertone of violence to the subject. Other verses are structured similarly, with the use of meter consistently pointing the reader towards the emotional meaning of the poem.
Feeling of Helplessness
In reading this poem, it is easy to conclude that the thoughts and feelings of the author were the same or similar to those of the reader. The feelings of helplessness, fear and love are clearly conveyed by the poetic devices and the words themselves. I suppose what we cannot know for certain is whether this poem recounts an actual memory or is more collection of feelings about the author’s father or some other figure from his childhood.
In Conclusion, I think that “My Papa’s Waltz” by Theodore Roethke (1961) is a poem that not only requires the reader to use their imagination to place themselves in the scenario, but skillfully leads them into it through the clever use of poetic devices. By using imagery, symbolism and meter in powerful ways, Roethke is painting a clear picture in our minds. The picture may be very different for each reader, but the universal themes and emotions will produce a similarly memorable reading experience for anyone.
Lewis, J. G. (2015). Smells Ring Bells: How Smell Triggers Memories and Emotions
Canadians take pride in the Medicare system that enhances their access to healthcare. There are numerous mechanisms put in place to work hand in hand with this scheme to ensure that drug prices are well regulated and drugs are affordable. Despite these measures, the overall expenditure on drugs has risen drastically over the last three decades (Gagnon, 2014). Prices, on the other hand, have fluctuated with increases and decreases experienced at different periods and provinces. These fluctuations have been causes of major inconveniences for healthcare providers and patients. The lack of a uniform drug control approach across provinces and conflicts between federal and provincial level policies is the primary cause of inefficiencies in drug price regulation in Canada.
The policy challenge
It is rational to admit that there is drug price control problem in Canada. According to Gagnon (2014), prices for both inpatient and outpatient prescription drugs have been on the rise over the last three decades. Inpatient prescription drugs are covered for by the public healthcare system, but outpatient prescription drugs are not. Though there exist numerous public health plans that make outpatient prescription drugs more affordable, a considerable portion of the population is not covered by any of these schemes. Morgan and Boothe (2016) confirm that fluctuations in drug prices have a grave effect on healthcare provision. The major cause of this challenge has been an ineffective pharmaceutical policy concerning drug prices at both the federal and provincial level. There exists a complex system of pharmaceutical regulatory systems at both levels that complicate price regulation.
Despite the various actions taken at both the federal and financial level, drug prices in Canada have continued to rise with a corresponding increase in per capita expenditure. Compared to other developed countries, Canada ranks among the top three nations with the highest drug prices – only performs better than the US and Italy (Lexchin, 2014). Regarding overall expenditure on drugs, Canada has the second largest expenditure after the US (Babar, 2015). High drug prices compromise the quality of healthcare in Canada.
Current Canadian Policy Approaches Meant to Control Prices
Federal Government’s Role in Drug Price Control
The federal government has a significant role to play in the regulation of drug prices. The Patented Medicine Prices Review Board (PMPRB) is the national body that charged with the responsibility of controlling drug costs (Anis, 2000). It is quasi-judicial in nature and responsible for ensuring that manufacturers do not charge excessive prices for their drugs. The PMPRB does not set drug prices but instead reviews the prices of various products to determine whether they are excessive. It has the power to conduct investigations and enforce decisions that it deems appropriate to control prices.
The first step by PMPRB towards the regulation of drug prices is drug classification. In order to classify drugs, PMPRB relies on data submitted by manufacturers for classification of drugs (Anis, 2000). Currently, the board classifies drugs into three categories. Category 1 drugs include any drug that is an extension or improvement of existing drugs also referred to as line extensions. Category 2 includes all first drugs to treat a given illness effectively. Category 3 drugs consist of any new dosage form that results in moderate or little improvement of the existing drugs (Anis, 2000).
After this classification, drug’s price is then reviewed against prices of other drugs to determine if it is excessive. In order to determine if the cost of a drug is excessive, it is compared with the Consumer Price Index (CPI). As Bonner and Daley (2010) note, an exorbitant drug price is any price increase for a patented drug that is more than the CPI. It uses a metric referred to as the Patented Medicine Price Index (PMPI). Prices for new drugs are supposed to be in the range of other existing drugs in the same therapeutic classes. Drug prices are reviewed on a yearly basis, but at times, a drug price review can be initiated due to a complaint from a stakeholder. Each year, manufacturers are supposed to submit price and sales information with the PMPRB for review (Anis, 2000). The board has the power to order a manufacturer to lower prices so that they are no longer considered to be excessive.
The Provincial Government’s Role in Drug Price Regulation
Many approaches are available for use by the provincial government in drug price control. The most common method is the use of formularies. A formulary is a form of arrangement in which a given drug is included in given provincial drug plan (Grootendorst & Matteo, 2007). After a drug is approved and reviewed by the PMPRB, the manufacturer is supposed to make a filing with the provincial government for its inclusion in a given drug plan. After the submission, the provincial government reviews the effectiveness of the drug by comparing its costs to its therapeutic advantage (Grootendorst & Matteo, 2007). A new drug that has a therapeutic value will be added to a plan only when it does not increase program costs. Also, a drug can be added to a plan under specific conditions.
The other strategy that provincial governments use to regulate the prices of drugs in the markets is the use of generics. Generics are a major part of the pharmaceutical patent policy. A generic drug is an exact copy of an original brand drug (Anis, 2000). The major advantage of generics is that they have lower prices than the original drugs due to lower research and development costs. Provincial drug programs at times opt for generic substitution drugs to lower and control expenditure on drugs. Since generic drugs function in a similar way to the original, innovative products, provincial drug programs can substitute a drug with its cheapest generic form.
Reference-based pricing is also used by provincial administrators to control and regulate drug prices. Reference-based pricing is an extension of the generic substitution concept (Anis, 2000). In this case, a panel of pharmacists establishes a reference product in every category of drugs and its price. It is then what the provincial government will use as reimbursement price for all products in this category.
Data Collection Techniques
Data was gathered primarily through traditional means. Academic journals and gray sources were used as the principal sources of data. Academic journals and peer reviewed gray sources are credible sources of information due to their peer review nature. The sources used were Canadian and international. The international sources used were aimed at comparing the approaches employed in Canada with those used in other countries.
Analysis of Findings
With the entire above-stated drug price control mechanisms in use, it may seem obvious that drug prices in Canada would be low. However, this is not the case because drugs in Canada are not cheap (Thakkar, 2016). Canada has made bold steps in controlling pharmaceutical drug prices, but still, its price regulation measures need to be enhanced. Canada has high per capita spending on drugs, and this is an indicator of inefficient drug price control mechanisms. Canada’s prescription drug prices are among the highest in OECD countries. As of 2015, Canada had the second-highest per capita spending on drugs after the US (Lexchin, 2014). Similarly, between 2000 and 2009, Canada’s average annual growth in per capita spending was 4.3 % which is almost 1% higher than the OECD average for that period, which was 3.5% (Lexchin, 2014). Prices of generic drugs in Canada are also higher than those in most other developed countries despite the recent moves in some provinces that were seen as a solution to price increases.
The various provincial drug plans that are supposed to subsidize on drug costs do not cover everyone, and a significant portion of the public is left out in coverage. In most provinces, drug benefits programs help the needy, the elderly, and other minority groups that require social assistance (Babar, 2015). The general population is therefore covered only to some extent. Private insurance companies also complicate the issue for they seem to support increment in drug costs. Since they are paid as a percentage of the total plan expenditure, they would make more profits with higher drug price (Babar, 2015). The primary reason for the ineffectiveness of drug price control mechanisms in Canada is complexities that arise from federal and provincial governments’ price regulation measures going in opposite direction.
The federal government makes policies, yet it does not suffer their consequences. It is the provincial governments who suffer these consequences for it is them who bear the larger health care cost burden. The manner in which price regulation policies at the federal and provincial level mesh with each other has changed substantially since the enactment of Bills C-22 and C-91 (Grootendorst & Matteo, 2007). Before the passing of these two bills, federal and provincial drug policies were unidirectional. The federal compulsory licensing policy made generic drugs cheaper while policies such substitution laws at the provincial level encouraged the use of generic medicines (Grootendorst & Matteo, 2007). It had the favorable effect of lowering drug prices as well as government expenditure on drugs. Grootendorst and Matteo (2007) add that in the period between 1969 and 1987, federal spending on drugs was, for example, more than $400 million lower than it would have been without these policies.
The introduction of bills C-22 and C-91 had a major effect on Canadian drug prices. These two bills worked together to eliminate compulsory licensing and thus led to federal and provincial policies moving in the opposite directions. Anis (2000) mentions that federal regulations seem to be allowing for longer patent terms, less generic competition, and higher prices while provincial policies such as requiring cost-effectiveness, reference pricing, and formulary listings are aimed at lowering and containing drug acquisition costs.
The provincial government’s efforts to lower drug prices have been significantly compromised by these two bills (Anis, 2000). The increasing expenditure on drugs is enough proof of this. In the period between 1988 and 2002, after the Bills C-22 and C-91 (1987 & 1993 respectively) were effected, drug spending increased by more than $3.9 billion (Grootendorst & Matteo, 2007).
There also seems to be a lack of uniformity by provinces regarding drug price regulation. Different provinces use those approaches that they deem to be the most efficient for them. With minimal federal interference, each province has its own approach towards planning for meeting drug costs. According to Lexchin (2014), rules regarding who is covered in what plan, the type of drugs that are listed in formularies, and how much people are supposed to pay out of pocket for drugs varies significantly across provinces.
Evidently, Canada’s rising drug prices per capital expenditure on drugs are an indicator of inefficiencies in price control at both the federal and provincial level. Many strategies have been put in place at both levels to regulate drug prices, but they seem to be ineffective as the rising costs of drugs indicate. The primary cause of this inefficiency is the current conflict between federal and provincial price control policies as well as the lack of a common price regulation to be used across provinces. There is a need for the federal government to work together with the provincial governments to put up new measures to curb drug prices.
Anis, A. H. (2000). Pharmaceutical policies in Canada: Another example of federal-provincial discord. Canadian Medical Association Journal, 162(4), 52-526.
Babar, Z. (2015). Pharmaceutical prices in the 21st century. New York, NY: Springer.
Gagnon, M. (2014). A roadmap to a rational pharmacare policy in Canada. Ottawa, ON: Canadian Federation of Nurses Unions.
Grootendorst, P., & Matteo, L. (2007). The effect of pharmaceutical patent term length on research and development and drug expenditures in Canada. Healthcare Policy, 2(3), 63-84. http://dx.doi.org/10.12927/hcpol.2007.18677
Lexchin, J. (2014). Drug pricing in Canada. In Z. Babar (Ed.), Pharmaceutical prices in the 21st century (pp. 24-41). Springer: New York, NY.
Part 1 – Integrated Marketing Communications, and the Changing Media Landscape
Integrated Marketing Communication
Considering that Samsung’s active target group is of the age between 20 and 50 years, the only way to develop would be by targeting individuals over the age of 55. Since people within this age are not actively involved with some of the current and intricate technologies, integrated marketing communication with them is crucial. In this case, six tools will be used in the marketing campaign as promotional methods. These include advertising, sales promotion, personal selling, public relations and direct marketing efforts. The communication message is vertical in nature and fits with the overall and marketing objectives of the company. Since the target market is the more elderly population, the marketing message will be “THE FUTURE IN YOUR HANDS!” which will suggest a movement to the future with current technology. To succeed in marketing, communication strategies like Guerilla and ambush marketing and sponsored consumers will be used to communicate to the target population effectively since they have already been proven to work in the past (Yeshin, 2012).
Marketing Communication Objectives
The main marketing communication objectives of the company include the maintenance of customer loyalty among the elderly population of the country as well. The other objective is increasing the company’s market shares in the country hence improving the revenues of the country. Also, the company also aims at improving its brand presence within the elderly population, which has been largely neglected since most of the products are focused on satisfying the needs and desires of the younger and active population. These objectives will be accomplished by capitalizing on making the individuals aware of the existence of a new line of product that suits their need. This will increase their interests in the product and increase the desire for the product, hence increasing customer loyalty and ensuring that people start to value the product. Finally, the action will follow where people will try out the product leading to a direct increase in the company’s market share.
Different tools will be used to accomplish the three marketing objectives. The tools to be used are namely, advertising, sales promotion, direct marketing, personal selling, and public relations. Advertisement will be the main tool used to accomplish these objectives and increase the brand’s awareness and increase its market share (Belch & Belch, 2015). Public relations, sales promotion, and direct marketing, will also be crucial. As for increasing customer loyalty and retention, direct selling, sales promotion and personal selling, the promotional tools will be crucial. Finally, increasing the company’s brand presence is the final objectives, and it will be accomplished by traditional advertising techniques (newspaper, television, etc.), guerrilla and ambush marketing techniques and sponsored consumers. The sponsored consumers are individuals that have already used the products, and express their experience with the product hence attracting other people to purchase the product.
Traditional advertising will be the most effective media strategy used. This is considering that within the elderly in the community, people remain conservative and prefer using media that they familiar with. Hence, strategies such as promotional consumers will be communicated through magazines and newspapers like Senior Times Magazine, New York Times and Reader’s Digest. Sales promotion is also a major channel to be used to promote products within the target market. However, this will only work effectively if integrated with other non-traditional tools like product placement (Belch & Belch, 2015). This will be carried out by using popular TV series including those aired through Netflix could be used to promote products by airing characters use these products, especially the seniors. This will attract people to purchase the products and ensure that the company accomplishes its main objectives.
Part 2 – Special Topics in Marketing
Business-to-business marketing (B2B) refers to commercial transactions between businesses especially when the business decides to outsource products from other sources. As a company, the best markets where the company could expand to include health, finance, and sports, which are some of the growing markets in the world at the moment (Hadjikhani & LaPlaca, 2013). For instance, recent reports have suggested that there is a growing need to improve health and live by the health standards, hence ensuring its sustenance. As a result, investing in such a growing field would ensure that the company’s revenue continues growing. The fact that mobile devices have been increasingly used to monitor health conditions for individuals makes it ideal for them since their research and development team is already advanced and could be used for the purpose. Also, the company could also get into the finance markets and enter into businesses with different financial companies and assist individuals to make the necessary financial decisions that they need.
Segmenting B2B Markets
Research suggests that habit-based behavioral segmentation is the one that segments the market by studying customer behavior and understanding their desires and actions. Determining how to segment the market starts with the analysis of different segments based on purchases (Simkin, 2008). The buyers, in this case, are segmented by behavior, geography, demographics and psychographics. By behavior, it is evident that Samsung would most likely benefit from getting into business with companies within the health market. This is because the elderly in the community are mostly seeking to maximize their health benefits, the extent to which they require health attentions and their daily need to monitor health situations. The individual’s situation, in most cases, put them at risk of different health dangers they are exposed to. As a result, a mobile device that helps people to monitor their health conditions and even get health assistance or guidelines as to how to deal with different issues. Hence, their behavior proves that they are more in need of enhanced devices with features they need to carry out their day-to-day activities.
Marketing Information Systems
A marketing information system is crucial to the making marketing decisions by helping manage information systems within organizations. Different types of data could be used in the decision-making process. The information could be either internal or external to the company. Internal data includes the sales data, competitive information, as well as the stock level data. Sales data is necessary since it gives information on the trends of sales and the whether the target market selected would be prospective. As for the competitive information, the company could analyze its competitor’s communication and strategy and judge from its success they can decide the most appropriate strategy to embark on. The next type of information necessary to create the most appropriate marketing strategy is the stock level data. It indicates whether the company needs to focus on making its outlets more effective and even provide market share information necessary in any subsequent expansion strategies.
After implementing a particular marketing mix, companies need to keep track of developments to ensure that these strategies are effective. Hence, the marketing metrics are usually used to assess/evaluate whether the steps taken are successful or necessary for that matter. Both performance and financial metrics could be used to evaluate the effectiveness of the strategy. The main financial metric that could be used to assess its effectiveness is the Customer Acquisition Cost, which is the total sales and marketing cost divided by the number of new customers (Srivastava, Reibstein, & Woodside, 2005). The performance metrics, on the other hand, include the marketing originated customers, marketing influences customers, sales growth and customer retention rate.
Effects of the High Costs of College
As a result of the high cost of college education, the education of future generations will be affected negatively. As Oachs (54) explains, the children of the current and recent graduates will be affected negatively because many graduates now take loans on a 20 to 30-year repayment plan (Oachs 54). What this means is that these graduates will have problems financing the education of their children because instead of investing money in their children’s education, they will still be paying their own student debts (Oachs 55). If the current high cost persists, the future generations will be required to pay even higher and their parents will not be able to afford that.
Secondly, many college graduates have to result to living with their parents (Oachs 56). The debts and the high costs of repayment have made independent living almost impossible for many of the recent graduates. Coupled with the high unemployment rate, many struggle to live independently initially and at last make the decision to go back home because the financial situation leaves them without no other viable option (Oachs 55). Living with parents not only robs one of the independence of living alone but also affects the ability of the parents to educate the other children in the family.
Due to the high costs of college, poorer students have to distort their career choices as they have to choose careers that they would otherwise have chosen had they had more money. Moreover, even after choosing these courses, they have to spent a lot of time working rather than studying and it’s is no surprise that many are struggling to graduate. Other poorer students also have to go to colleges that they don’t want to be in (Zhang 3).
Oachs, Rose Emily. The Rising Cost of Education. New York, NY: ABDO, 2016. Print.
Zhang, Liang. Does Quality Pay?: Benefits of Attending a High-Cost, Prestigious College. New York, NY: Routledge, 2012. Print.
Belch, G. E., & Belch, M. A. (2015). Advertising and promotion: An integrated marketing communications perspective (10th ed.). New York, NY: McGraw-Hill.